In 1996, MTV decided to expand, by starting a second station called M2. A number of bands were commissioned to write jingles using their slogan “24 more.” White Knuckle Sandwich submitted three possibilities (one for each of us), and mine was chosen. The 30 second spot used an elaborate set, a revolving camera, and a smoke machine. Here’s a screen shot that we used for a postcard for a later performance, and the jingle itself.
